{"id":68014,"date":"2026-01-29T20:30:57","date_gmt":"2026-01-29T23:30:57","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/01\/29\/nine-vende-radios-2gb-e-3aw-ao-barao-de-pubs-de-sydney-arthur-laundy\/"},"modified":"2026-01-29T20:30:57","modified_gmt":"2026-01-29T23:30:57","slug":"nine-vende-radios-2gb-e-3aw-ao-barao-de-pubs-de-sydney-arthur-laundy","status":"publish","type":"post","link":"http:\/\/3.81.61.233\/noticias\/economia\/2026\/01\/29\/nine-vende-radios-2gb-e-3aw-ao-barao-de-pubs-de-sydney-arthur-laundy\/","title":{"rendered":"Nine vende r\u00e1dios 2GB e 3AW ao bar\u00e3o de pubs de Sydney, Arthur Laundy"},"content":{"rendered":"<p>A Nine Entertainment anunciou mudan\u00e7as estrat\u00e9gicas relevantes para o setor de m\u00eddia na Austr\u00e1lia. A empresa vendeu as esta\u00e7\u00f5es de r\u00e1dio de talkback do Nine Radio, incluindo 2GB, 3AW, 4BC, 6PR, 2UE, Magic1278 e 4BH, por 56 milh\u00f5es de d\u00f3lares a Arthur Laundy, empres\u00e1rio e pub baron de Sydney, com 85 anos. Al\u00e9m disso, a Nine comprou a QMS Media, empresa de outdoors, por 850 milh\u00f5es de d\u00f3lares.<\/p>\n<p>A transa\u00e7\u00e3o envolve a venda de ativos de r\u00e1dio que v\u00eam enfrentando queda de lucros e audi\u00eancia envelhecida. A Nine tamb\u00e9m converteu a esta\u00e7\u00e3o regional de televis\u00e3o de propriedade integral NBN, no norte de NSW, em uma esta\u00e7\u00e3o afiliada. O neg\u00f3cio ocorre ap\u00f3s a Nine ter vendido participa\u00e7\u00e3o no Domain, portal imobili\u00e1rio, por 1,4 bilh\u00e3o de d\u00f3lares.<\/p>\n<h3>Estrutura e impactos<\/h3>\n<p>A aquisi\u00e7\u00e3o de QMS ampliar a rede de pain\u00e9is digitais da Nine, com presen\u00e7a em locais como pontos de \u00f4nibus de Sydney, fortalecendo a exposi\u00e7\u00e3o publicit\u00e1ria da companhia. Em contrapartida, a venda de r\u00e1dios concentra o portf\u00f3lio em ativos com maior potencial de crescimento digital.<\/p>\n<p>Segundo o CEO Matt Stanton, os movimentos representam um marco na transforma\u00e7\u00e3o Nine2028, buscando maior efici\u00eancia, crescimento e atua\u00e7\u00e3o digital. A empresa afirma buscar maior resili\u00eancia frente a mudan\u00e7as no mercado de m\u00eddia, com benef\u00edcios para anunciantes e acionistas.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>A Nine Entertainment vende r\u00e1dios de fala (inclui 2GB e 3AW) ao bar\u00e3o de pubs de Sydney, Arthur Laundy, por $56m.<\/li>\n<li>A empresa tamb\u00e9m comprou a QMS Media, companhia de outdoors com pain\u00e9is digitais, por $850m.<\/li>\n<li>A Nine Radio, que atua em esta\u00e7\u00f5es como 2GB, 3AW, 4BC, 6PR, 2UE, Magic1278 e 4BH, passa por reestrutura\u00e7\u00e3o devido \u00e0 queda de lucros e ao envelhecimento da audi\u00eancia.<\/li>\n<li>A Nine transformou a esta\u00e7\u00e3o regional de televis\u00e3o NBN, no norte de New South Wales, em afiliada.<\/li>\n<li>A opera\u00e7\u00e3o ocorre ap\u00f3s a Nine vender participa\u00e7\u00e3o na Domain por $1,4 bilh\u00f5es; executivos destacam a transforma\u00e7\u00e3o Nine2028 para maior crescimento digital.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":68017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Nine vende emissoras de r\u00e1dio, incluindo 2GB e 3AW, ao bar\u00e3o de pubs Arthur Laundy, e compra a QMS Media por $850m","footnotes":""},"categories":[41,624],"tags":[724,1082,1025,88,1160,903],"class_list":["post-68014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-negocios","tag-australia","tag-empresas","tag-investimentos","tag-negocios","tag-publicidade-e-relacoes-publicas","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nine vende r\u00e1dios 2GB e 3AW ao bar\u00e3o de pubs de Sydney, Arthur Laundy - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nine vende r\u00e1dios 2GB e 3AW ao bar\u00e3o de pubs de Sydney, Arthur Laundy\" \/>\n<meta property=\"og:description\" content=\"A Nine Entertainment vende r\u00e1dios de fala (inclui 2GB e 3AW) ao bar\u00e3o de pubs de Sydney, Arthur Laundy, por $56m. 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